Meet the people who are redefining CXM in the pharmaceutical industry

Peter Newman / President

Peter is an experienced influencer and advisor to senior executives who consistently forges new routes to maximize health care marketing ROI by combining data, analytics, predictive modeling, and CRM solutions. A proven innovator, he brings a unique combination of pharma and consumer marketing expertise to each customer engagement. This ensures clients get a 360-degree perspective on how to build, run, and leverage next-generation, data-driven marketing effectiveness solutions—solutions that transform the way companies plan, execute, and measure their strategies and campaigns.

Over a career that spans 3 decades, Peter has focused his energies on deploying data, tools, and technologies to help organizations better understand their customers, maximize sales opportunities, and build brand loyalty. He has led the development of laser-guided customer-engagement and experience-management solutions that empower patients, caregivers, and health care professionals to take action.

Youri Bastien / Vice President, Technology

Passionate about the power of data and technology to improve health outcomes, Youri understands that each patient and health care provider is not just a name and password, but a real person with unique needs that change as the individual progresses along his or her personal journey. He brings a unique understanding of the convergence of IT, data, mathematics, engineering, and statistics to his role at HyperPointe, helping marketers deliver more-relevant and personalized experiences that lead to meaningful outcomes for patients and physicians.

Youri has over 25 years of experience working across industries including pharmaceuticals and health care, as well as an advanced skillset forged in the banking and financial services industry. In this sector, he led and has been part of teams that developed and managed multibillion-dollar, real-time transactional trading systems. Youri’s prior clients have included Harvard Medical Group, The Analysis Group, Pangora Assets Management, and John Hancock. Youri holds a BS in Computer and Information Science from Brooklyn College.